DJ, Producer, and Visionary Founder of 20something Media | Tefo Lerumo

Tefo Lerumo is a self-taught South African DJ, music producer, and entrepreneur who prioritizes business acumen to elevate underground house music. Born in Pretoria and raised in a township in northern Gauteng, he discovered house music through his older brother amid a vibrant township scene. He identifies first as an entrepreneur, using his business background to protect and promote his artistry while aiming to bring global recognition to underground talent.

Early Life and Musical Roots

Growing up in humble township surroundings, Lerumo was immersed in music from a young age, with some sources noting musical influences rooted in Phomolong near Hennenman in the Free State.

His passion for house—especially afro-house, soulful, and vocal styles—influenced by drum beats, stems from underground culture uniting youths globally. Self-taught as a producer and engineer, he honed a style that captures township energy; and jokingly refers to his profile as a producer aptly as a "writer songwriter" because he likes to employ generative artificial intelligence tools in his writing process.

Entrepreneurial Journey with 20something

Lerumo founded 20something Media, an e-business and entertainment company focused on entertainment journalism, artist showcases, and content about the global music and arts scene via websites and publications. It evolved to include 20something Records, a digital label publishing mixes, EPs, and albums that celebrate local artistry. His ethos emphasizes curating wholesome, enlightening media over superficial trends, supporting a roster of DJs and producers like Radic the myth, Deejay Soulbee, Essential I, and Gab Juz.

Key Releases and DJ Style

Lerumo's discography features series like "Spirit Level," chronicling prevailing sounds; "Township Tempo Sessions," targeting urban township demographics; "Tutelary Scroll," what he refers to as somewhat of a personal audio diary - a collection of house music mix-recorded compilation albums; and recent works such as "Buy Yours. Alive," "Chillin’ in Boca," and "Baby Boy vol. 4" blending house, hip-hop, and introspection.

These releases highlight smooth grooves, deep rhythms, and soulful influences tailored for discerning listeners. Available on platforms like Bandcamp and the label's site, they reflect his role as a curator pushing underground sounds forward. This Bandcamp album cover for "Spirit Level vol. 1" showcases Lerumo's production style through its vibrant, abstract design evoking house music energy.

Latest Venture: Aldridge Capital

Tefo Lerumo recently expanded his entrepreneurial footprint with Aldridge Capital, a dynamic media and trade company that bridges his music industry expertise with broader investment opportunities. Launched in 2025, the business aims to position itself as the go-to hub for global trade insights, emulating Bloomberg's dominance in financial media but with more comprehensive focus on international trade, supply chains, and emerging markets.